DesignPhiladelphia

Annual Design Festival Website

How could I turn down an opportunity to work on a project that’s solely based on celebrating my favorite thing – DESIGN? DesignPhiladelphia was looking to update it’s online presence for it’s 2012 festival. The original site was becoming cramped with layers of information, the photography was minimal, and the scrolling pages were becoming a nuisance. Overall, the site was lacking the uniqueness and sophistication of this week-long design event.

There were a lot of gorgeous images in the DesignPhiladelphia arsenal, so I wanted to focus on the imagery of the event. I created a heavy image-centric header that changed on refresh so we could show a lot of the event easily as well as deliver a new experience for returning users. The original palette for DesignPhiladelphia was red, black and grey – I wanted this year’s site to have more pop, so I adding a saffron gold color to help create some balance and glow. Overall, I kept the site clean, and avoided over-designing a site about design, allowing the information and imagery to represent this festival as a whole.

My Role:

website interface design