TEDxPhilly is a unique, one-day multi-disciplinary conference held in Philadelphia. This year I had the pleasure of serving as the Creative Director of this great event. I was faced with an exciting creative challenge – devise something unique and encompassing, that communicate the event theme, as well as preserving a well respected global brand. I created simplistic building forms out of red paper – this served as the ‘model’ of the real city we later built out of recycled cardboard.
For 5 months I worked as a volunteer with an amazing group of people to make this event happen. From the design of the stage, to the event’s 100+ page program, I was honored with the opportunity to create such a gamut of materials.
creative director / designer of all event collateral
website interface design
stage design and construction
design of 100+ page event program
creative concept for promotional video
online ad campaign