Persona is an revolutionary startup based on personal information management. I have had the honors of helping create the Persona brand, from logo and presentation designs, to design of the application itself. The app is due to launch on iPhone and Android later this year.
The brand was about representing people and data. For the temporary marketing page, we created a teaser – as people enter their information, the P animates, starting as one pulsating dot, and finishing as the final logo. As for the application, the user interface is focused on personal interests. A user selects what criteria applies to them to create their “persona”.
brand identity set
app interface design