Online Retrospective Tool

Allow your Sensei to guide you! That was the theme brought to me by LitheSpeed for their new online product that assists teams with agile retrospectives. For this masterpiece, we needed to create a marketing page that would inform viewers of what Sensei is, and how we can sign up and get started. The next steps – revamp the online application and sprinkle in the new brand.

When Sensei came to me, it had a logo and a working model, but no BRAND. It lacked a visual identity that tied back to it’s clever name. We wanted something that echoed the classic japanese art with a modern techie twist. Once the brand was finalized, I assisted in enhancing the online application to make it more user friendly and brand conscious. I created a fun Sensei character who appears throughout the app to guide you, literally, on running your first retrospective. Create teams, track your progress – even make a task list to remember your up and coming to-do’s!

My Role:

UX / info architecture
marketing site design
web application interface design

– check it out here –